Motor vehicle consumers are identified and offered with significant high-quality films throughout their procuring journeys.
TOWSON, Md., May 4, 2022 /PRNewswire-PRWeb/ — DrivenIQ, the professionals in data and info technologies to assist businesses most effective advertise to their ideal shoppers, now introduced it has partnered with Cartender, the automotive industry’s quickest custom made video production firm. With this partnership, sellers and suppliers can positively establish buyers who have visited their internet sites and present these consumers with high-high quality automotive video clips during their acquiring journeys, no subject where by they are procuring on the web.
This is how it functions:
1. Readers to supplier and manufacturer sites are recognized by VisitIQ, a True-time 1st Social gathering Shopper Identification Engineering. This technologies, by DrivenIQ, is similar to Caller ID for your web page.
2. In just minutes, custom made and manufacturer-accepted movies – from check drives to special features to high-top quality auto commercials – are introduced to consumers through their online shopping for journeys. This is produced attainable with Cartender’s Render API and Design Video clip API, in mix with DrivenIQ’s VideoIQ API.
3. Video clips are offered to buyers across Demand-aspect Platforms (DSPs), In excess of-the-Major (OTT) streaming, and all social media platforms, such as TikTok – from internet site take a look at to video clip, in in the vicinity of real-time – no make any difference in which the customer’s journey requires them on the net.
“We’re thrilled to blend our 500+ million 1st Get together audience documents with Cartender’s refined automotive video clip technological know-how to assist marketers reach individuals who are in the car ‘hyper-browsing-and-exploration phase’,” said Albert Thompson, CEO of DrivenIQ. “Consumer video clip usage is in this article to continue to be, and a cookieless long run is on its way. Why commit tens of millions of pounds attempting to arrive at people today who have in no way even visited your web site? It really is time to quit the guesswork and concentration your sources on individuals who have visited you, know you, are in attain and completely ready to purchase.”
Collin Davis, CEO of Cartender, claims effective movie marketing hinges on excellent information and advanced APIs.
“The real power in Cartender’s means to immediately create video written content at scale commences with the facts resource,” mentioned Davis. “DrivenIQ’s ultra-area in-marketplace info, coupled with our video APIs, aids shops produce participating, appropriate, and personalized digital online video articles that can make buying a vehicle straightforward and enjoyment.”
Albert Thompson claims this partnership brings a lot of very first-to-current market applications and gains for sellers and OEMs, and their businesses:
- The very first serious-time, 1st Social gathering Information cookieless online video marketing resource.
- The to start with buyer journey solution for video that identifies shoppers mid-exploration.
- Obtain to thousands and thousands of personalized creative, OEM-authorized films, and 1000’s of several hours of auto b-roll footage, together with make/model movie exam drives, supply films, branding video clips, archival footage and commercials.
- Internet site take a look at to video clip intake abilities, all when buyers are in the hyper-purchasing-and-study phase.
- In the quite close to upcoming, the use of data science to capture past automobile details to generate serious-time individualized car present videos.
“We’re below to revolutionize marketing philosophies throughout all verticals with in-depth 1st Bash data and innovative advertising and marketing technologies,” claimed Thompson. “We’re below to reach major intenders in actual-time who visited your web page, no matter if they’re seeking, browsing or socializing in other places. We are listed here to support marketers enhance their expenses and get to the appropriate purchasers at the suitable time with the proper material to attain optimum good results.”
DrivenIQ is a knowledge-pushed intelligence engineering organization. Late last yr, Capstone Systems Team, Inc (OTC: CATG), a organization that acquires, operates and organically develops disruptive systems, obtained an preliminary minority desire in DrivenIQ and has invested added capital to even more accelerate the firm’s progress.
DrivenIQ is an omni-data ad tech firm that specializes in zero social gathering and 1st celebration data to support companies best advertise to their perfect consumers. The firm presents a assortment of services, such as web page traffic analytics, geo-zoning systems, text information marketing and advertising, social media solutions, and DriveBidTM, a live car or truck trade-in marketplace, to assistance companies and marketers have interaction with their present and future customers. Started by Albert Thompson, a electronic promotion expert and former car vendor, DrivenIQ is finest identified for its automotive industry information options, while it aids compact, medium, and substantial companies across many industries. Go to http://www.driveniq.com for much more facts.
Cartender presents movie material, electronic marketing and advertising technology and companies to car or truck dealerships and alternative providers, together with video clip check drives and scalable, details-driven material creation with omni-channel distribution. Cartender’s full suite of online video goods empowers automotive marketers to greatly enhance just about every move of the consumer’s car or truck purchasing practical experience. Go to http://www.cartender.com to learn more.
Media Get hold of
Jennifer Lange, DrivenIQ, 1 (949) 460-3408, [email protected]