Advance Auto Parts Powers Next Chapter of DieHard Brand Innovation from Within | Region

RALEIGH, N.C.–(Business enterprise WIRE)–Jun 1, 2022–

Advance Vehicle Areas (NYSE: AAP), a leading automotive aftermarket sections supplier, today released a new line of DieHard ® hand instruments made to supply dependability and confidence that is ideal for all DIYers, together with the new, young generation of auto fans. The hand applications also signify the future wave of DieHard manufacturer innovation.

This press launch capabilities multimedia. See the whole release in this article:

Forward of Father’s Day, Progress Car Areas and DieHard astonished dads across Charlotte, N.C., which includes Jowan Harrington and his daughter, by dishing out new sets of DieHard hand equipment and other garage equipment. (Image: Organization Wire)

“We observed an prospect to talk to the evolving, present day DIYer who’s searching to not only examine and build their Do-it-yourself expertise, but also their Do it yourself self-confidence,” mentioned Jason McDonell, govt vice president of merchandising, advertising and marketing and eCommerce at Advance. “That’s why DieHard hand applications are built with innovation in intellect, along with the trustworthiness and toughness DieHard is acknowledged for.”

A new, more youthful technology of automobile fanatics with distinctive amounts of Do it yourself self-confidence, ambitions and passions has emerged along with an raise in vehicle desire and retention. In point, the vehicle care group is envisioned to mature by 4.7 percent amongst now and 2027 1. The DieHard hand instruments had been exclusively made to produce the trustworthiness and assurance these new, present day DIYers require.

“This technology builds their toolbox about time, on a project-by-project foundation that makes memory just after memory,” said McDonell. “We desired to create tools that ability their whole opportunity – from the screwdriver that helped change a taillight to learning why a ratchet is every vehicle DIYers very best close friend.”

Hitting shelves and on the net just in time for Father’s Day, new DieHard hand resources are lab analyzed to exceed all market testing criteria for energy and toughness, with all hand instruments coming with a life span warranty. DieHard instruments have been designed with new options, together with an anti-slip design and style on all blend wrenches, ergonomic handles on all motorists and experienced-high-quality, 90-tooth sealed head ratchets that will last a life span.

Considering the fact that getting the DieHard model in 2019, Advance Car Parts has ongoing to posture the brand as driving the following era of motor vehicle treatment. From bringing the legacy of extra than 50 a long time of America’s most dependable DieHard batteries to a new class – resources, to just previous week entering the electric auto discussion with the start of the initial-to-market place 12-volt battery developed exclusively for hybrid and electric powered automobiles – DieHard EV.

Progress Automobile Components also commenced rolling out DieHard electricity instruments, jacks and lifts on-line and in retailer late previous calendar year. In honor of Father’s Working day, shoppers can get $20 off the DieHard 152-piece 1/4″, 3/8″, 1/2″ Push Ratchet Socket Set, snagging the gift for an very affordable $129.99 from May 26 to June 22.

To even more celebrate the self esteem new DieHard hand tools empower, this Father’s Working day, Progress recognized and stunned two modern Do-it-yourself dads through their initial foray into Diy with their possess own buzz man, Jake Fehling – the “DieHard Hoopla Person in a Van.” With the aid of Advance, Fehling charged into just about every Do-it-yourself instant in a DieHard-branded van to motivate people picked and energy upcoming jobs with a life time supply of DieHard hand resources. The retailer’s “DieHard Hoopla Gentleman in a Van” also visited a local Advance Vehicle Components in Charlotte, N.C., to surprise and delight dads “in the wild” with their own new set of DieHard hand instruments. Check out the DieHard “Hype Man” video clip in this article.

Pay a visit to to understand more about all-new DieHard hand equipment and present guideline inspiration for this Father’s Working day and further than. Check out how Advance is powering dad’s entire likely with DieHard hand instruments this season on Instagram @jakefehling, TikTok @jakefehling and Fb @Jake Fehling or share your hottest Do it yourself accomplishment @advanceautoparts.


About Advance Automobile Parts

Advance Car Components, Inc. is a main automotive aftermarket components company that serves both equally expert installer and do-it-yourself shoppers. As of April 23, 2022, Advance operated 4,687 retailers and 311 Worldpac branches primarily in just the United States, with added destinations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,318 independently owned Carquest branded outlets throughout these locations in addition to Mexico and different Caribbean islands. Additional info about Progress, such as work possibilities, purchaser companies, and on the net procuring for sections, add-ons and other choices can be found at

Perspective resource model on

Get hold of: Progress Automobile Components:

Investor Relations:

Elisabeth Eisleben

T: (919) 227-5466

E:[email protected] Relations:

Darryl Carr

T: (984) 389-7207

E:[email protected]


Field Keyword: Girls AFTERMARKET OTHER RETAIL AUTOMOTIVE Basic AUTOMOTIVE Gentlemen Spouse and children Buyer RETAIL On-line RETAIL

Resource: Progress Car Pieces, Inc.

Copyright Business enterprise Wire 2022.

PUB: 06/01/2022 08:00 AM/DISC: 06/01/2022 08:02 AM

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