New ads highlight AutoNation’s employees

The nation’s greatest new-automobile retailer is commencing a multimillion-greenback “Go Be Wonderful” advertising marketing campaign that it claims coincides with an worker retention and recruitment hard work.

Vehicle retail giant AutoNation Inc. claimed on Tuesday that it was launching the campaign, featuring its staff, on television stations like ESPN, CNBC and NBC in advance of the Indianapolis 500 race on Sunday. AutoNation is a sponsor of Indy 500 driver Helio Castroneves, who is trying to find a history fifth Indy 500 acquire. The race airs Sunday on NBC.

The campaign, which also will appear in radio, print, on the net and in social media, was made by AutoNation, I Think Studios and Zimmerman Marketing.

Marc Cannon, AutoNation’s chief consumer knowledge officer, in an electronic mail to Automotive Information, did not specify how lots of tens of millions of bucks the retailer options to spend on the marketing campaign.

Cannon claimed the advertisements highlight AutoNation workforce, “the people today who make us a excellent position to order, sell or services a auto.”

AutoNation’s work webpage on Wednesday confirmed 1,263 outcomes for positions ranging from income affiliate, finance and insurance policies supervisor to porter, cashier and provider adviser at spots across the state.

“We are often looking to include talented, pushed persons to our group,” Cannon claimed in the e-mail. “As we keep on to develop our business, we want to develop with the ideal from all about the region.”

AutoNation, of Fort Lauderdale, Fla., ranks No. 1 on Automotive Information‘ list of the top 150 dealership groups based mostly in the U.S., retailing 262,403 new vehicles in 2021.

Katherine T. Burrows

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