Toyota Remains World’s Most Valuable Car Brand, Study Finds

Tesla was the only car brand to increase its value.

Just three automakers made it to the top 100 brands in market researcher Kantar’s latest 2020 BrandZ Top 100 Most Valuable Brands study. Toyota, ranked 48th overall, still remains the world’s most valuable car brand despite losing approximately 3 percent of its value compared to 2019.

Mercedes-Benz is the second most valuable brand in the automotive industry according to the study, placing 56th overall, followed by BMW at 61st position, losing 9 and 12 percent respectively. Ford and Honda dropped off the top 100 list after losing 10 and 15 percent of their values compared to 2019.

The Results From 2018 And 2019:

“Since 2008, the car sector has declined in value and has never recovered,” Global BrandZ Strategy Director, Graham Staplehurst, told Automotive News. “It’s very different from other sectors. For example, the luxury sector

Read More

Revisiting the Toyota Celica’s 50-Year Legacy

Announced at last year’s Daytona 500, Toyota’s decision to bring a four-cylinder variant of the Supra to the U.S. market is good news for anyone who wants more choice in the sports car market. The BMW-based entry-level car gets a 255-hp turbocharged engine and is 200 lbs lighter than the straight-six variant. Underneath, it’s basically a Z4 sDrive30i, which sounds like some sort of inkjet printer. Supra’s a better name. But isn’t a four-cylinder Toyota sports car actually a Celica?

Turning 50 years old in 2020, the humble Celica finds itself briefly touched on in any history of its big brother, then passed right over. There’s a brief mention of the Celica Supra, a long-nosed, six-cylinder GT, then some hurried flipping forward until turbocharging shows up and things get good. That’s a shame, because the history of the Celica is arguably more important, and certainly more interesting, than that of

Read More